WEEK 01
Getting to Know Our Client
Week 01, Getting to Know Our Client: We hit the ground running by getting to know each other, and solidifying our plan to tackle this project. We first assembled teams; Research, Social Strategy, Design, and Visual Media. Which evolved as the deliverables changed. Preparation for this project included a Project Brief, Team Assembly, and a meeting with Coastal Empire Habitat for Humanity.
WEEK 02
Fieldwork + Research
Week 02, Fieldwork + Research: We focused on research and developing our concepts. Our researchers and photographers ventured to Build Sites and the ReStore where they developed a better understanding of CEHFH's mission through interviews and volunteer work. Our Design and Social Strategy teams worked on the concepts for the 40th Anniversary branding and messaging.